| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 4065 | TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case) | Rangan, V. Kasturi;Yong, Sunru | Marketing | Marketing Management( GMBA7003 ) |
| 2 | 4183 | Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug | Quelch, John A.;Beckham, Heather | Marketing | Marketing Management( GMBA7003 ) |
| 3 | 4240 | Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) | Quelch, John A.;Beckham, Heather | Marketing | Marketing Management( GMBA7003 ) |
| 4 | 8-516-027 | APPLE PAY | Sunil Gupta; Shelle Santana; Margaret L. Rodriguez | Marketing | Marketing Management( GMBA7003 ) |
| 5 | 9-315-138 | Accor: Strengthening the Brand with Digital Marketing | Avery, Jill;Dev, Chekitan S.;O''Connor, Peter | Marketing | Marketing Management( GMBA7003 ) |
| 6 | 9-514-059 | E-Cigarettes: Marketing Versus Public Health | Quelch, John A.;Rodriguez, Margaret | Marketing | Marketing Management( GMBA7003 ) |
| 7 | 9-514-066 | Reinventing Adobe | Gupta, Sunil;Barley, Lauren | Marketing | Marketing Management( GMBA7003 ) |
| 8 | INS676 | Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L''Or al Paris | Bens, Katrina;Dubois, David | Marketing | Marketing Management( GMBA7003 ) |